About Me

MY NAME IS Micaela

I am an avid collector and experienced curator with a trained eye for refined work and exceptional value.

Trailing the world with vagabond parents around Europe and Asia came with multiple introductions to culture. My family regularly visited museums and art dealers where ideas of connoisseurship were sown (we collected antiques and loved fine art). I decided early on that my life would be about art.

My gift is not art making, although I've had lessons in technique, process, and content. My gift is listening, finding and communicating the unique quality of an artwork. As a curator, I make very good choices. It is a privilege to live with artwork and to learn from artists.

I have assembled and curated over 200 exhibitions of contemporary art, and continue to interview artists, present talks, and take part in the discussion about collecting art and valuation. I have published catalogs, prepared appraisals, and established good relationships with artists, collectors and art world professionals. My experience, with primary and secondary market artworks, makes me a savvy negotiator.

I can curate independently and direct private art collections from initial acquisition to museum accession. I am a collection management specialist and USPAP compliant appraiser experienced with charitable, insurance, and damage loss appraisals.

I am a strong supporter of the SFMOMA, FAMSF, and OMCA, a member in good standing of the Appraisers Association of America and ArtTable; and contribute shamelessly to social media. Based in San Francisco, California, I travel globally to meet clients and investigate/source artwork.

I have been an art professional since 1996.

I was invited by Fox Business News in 2016 to speak about an art collection and its value.

I was invited by Fox Business News in 2016 to speak about an art collection and its value.


“Working with Micaela is such a pleasure. I work on very high profile projects and her expertise and knowledge always make my job effortless. I can think of no other person I would trust in the selection of my art for any of my projects. She and her artists are always fun to work with.” — Deniece Duscheone

“Micaela Van Zwoll co - curated several exhibits with me at the Bank of America Concourse Gallery in San Francisco, as well as several other major downtown corporate lobbies. She is extremely knowledgeable and was able to direct me to work that was exactly what I had in mind. In addition, she has connected me to several fantastic artists. She is a great person to partner with and I give her my highest recommendation. I look forward to working with her on future projects!” — Jan Casey Bertrand

“I met Micaela at her gallery when I first moved to SF - she was always personable, full of knowledge and creative! It’s my pleasure to recommend her.” — Rebecca Whittington

“As an Architect and one who works in the design field, I was impressed with both the quality and the variety of Art found at Micaela’s Gallery on Hayes Street. I found her and her staff to be very knowledgeable of the Art World and very willing to share their expertise. I offer Micaela as a source for my clients who are looking to purchase Fine Art. I would highly recommend her for anyone looking to purchase Fine Art, either as a beginning novice or a seasoned collector.” — Andy Morrall

“This lady knows her business, I take great pride in calling her a friend, and I take to heart her artistic opinions. She has always been honest and straighforward in her dealings with me as an Artist.” — Rob Tribble, artist and Netscape Founder

“Micaela has represented my Art Work and provided excellent service. In a limited amount of time she has been able to market my work well and has sold it.” — Ivan Lee Mora, artist

“Micaela is a wonderful resource for fine and contemporary art. I’ve known Micaela for many years. She’s a good friend and colleague. I have purchase several works from her over the years and have always been satisfied with her advice.” — Lizette Byer, Product Expert/Coach/Entrepreneur