Intro
Micaëla Contemporary Projects (MCP) is an art advisory and appraisal service focused on contemporary fine art. Curating over 200 exhibitions, including fair and museum exhibitions (Basel, Paris, Milan, New York, London, Los Angeles, Chicago, Oakland, San Francisco), we advise private and public figures and the corporate sector (banking, insurance, government) on matters of collection acquisition/management and valuation.
Micaëla van Zwoll, principal at MCP, began in 1996 with a small gallery in San Francisco's Hayes Valley (that won 1st prize in the international design community for design and use of renewable resources). It was an auspicious start for a career in contemporary fine art and modern design.
The opportunity of a jewel box gallery allowed MCP to draw on the luxury of juxtaposing quality objets d'art with paintings, drawings and sculpture, with intimate exhibitions of works on paper by Picasso, Nolde, Schele, Matisse, Hamaguchi, and her favorite, Escher. These exhibitions presented an in-depth concentration of highly regarded modern and contemporary artists.
Developing exhibitions, publishing supporting catalogues and publications, provided intimate study of artists, their work and mediums. Exhibitions included a broad range of mediums, from drawing to new media, with an affinity for glass sculpture and video, as well as painting and other sculpture. As a result artworks represented by Micaela Contemporary Projects — contemporary paintings and sculpture — were placed in blockbuster films: Juno, New Moon, and Eclipse. MCP participated as an exhibitor at art fairs in San Francisco, New York, Los Angeles, Chicago and Miami, as well as London, Basel, Frankfurt, Manila, Milan and Paris.
Micaela van Zwoll is current member of the SFMOMA’s Modern Art Council, the SFMOMA's Curator's Circle, and adjunct art group, Contemporaries. She is a high level member of the Fine Arts Museum of San Francisco, and a card carrying member of museums in Chicago, Los Angeles and New York. Invited to speak about collecting art in the Silicon Valley and San Francisco, she curated exhibitions for the Consul General of France, at the Oakland Museum of California, and was invited by Fox Business News to address the valuation of an extensive art collection on a national broadcast. With over twenty years of active art world experience, she takes great satisfaction assisting novice and seasoned collectors with artwork acquisitions that are carefully considered and personally meaningful.
As an art consultant, what sets Micaela apart is her focus specific to creation and value, relative to individual aesthetics. She is experienced and trained to address and support your art collection from an advisory, collection management, and valuation point of view. Micaela works with carefully selected art professionals to address every need, from installation to shipping, authentication, conservation and restoration, framing and supporting craftsmanship, lighting, and risk management. Also a collector, she possesses rare but requisite access to the best corollary services available.
Micaela continues to attend art fairs locally and abroad, and enjoys excellent relationships with collaborative galleries in the USA, Europe and Asia, as well as with major auction houses.
Micaela is a professionally trained contemporary fine art appraiser, compliant with the Uniform Standards of Professional Appraisal Practice (USPAP), as developed by Congress and the IRS for The Appraisal Foundation. She is a member of the Appraisers Association of America in good standing.
Photo: courtesy of Victoria Miller